Business and Marketing Management

Program Length: 4 semesters
Credential: Associate of Applied Science
Student-to-Teacher Ratio: 19:1

PROGRAM OVERVIEW

THE PROGRAM

Business and Marketing Management Technology is a two-year, fully-online program that is designed to help students develop competencies in marketing, management, entrepreneurship, advertising and other fundamental business subjects. Through a combination of online classes, projects and practical application, students receive the training they need to successfully enter the sales and marketing workforce. Upon completion of the two-year program, the student will receive an Associate of Applied Science degree in Business and Marketing Management Technology.

After graduation, students have the option to transfer their associate’s degree and continue working toward their bachelor’s degree online. Most graduates interested in this option choose from this list:

Students majoring in this program may qualify to live on campus. Contact the program director for more information.

LEARNING FORMAT

Online

NATIONALLY RECOGNIZED

Forbes Advisor has ranked Itawamba Community College’s Business and Marketing Management Technology program sixth in the nation, the only community college in Mississippi to be recognized. Read more.

THE PROFESSION

Graduates of the program may expect to enter the job market at an entry-level position in business, management, human resources, sales, Ecommerce or marketing. Students who complete the program are expected to earn an average salary ranging from $25,000-$35,000, depending on the place of employment, job responsibilities, experience and abilities.

PROGRAM CURRICULUM

FIRST YEAR

 
First Semester Hours
MMT 1113 Principles of Marketing 3
MMT 1223 Consumer Behavior 3
MMT 1313 Selling 3
IST 1113 Fundamentals of Information Technology 3
ENG 1113 English Composition I 3
    Total Hours 15
Second Semester  
MMT 1123 Marketing Management 3
MMT 2213 Principles of Management 3
MMT 2323 Internet Marketing 3
BOT 1313 Applied Business Math 3
Social/Behavioral Science Elective 3
    Total Hours 15

SECOND YEAR

 
First Semester  
MMT 2233 Human Resource Management 3
MMT 2423 Retail Management 3
MMT 2133 Software Essentials of E-Business 3
    Math or Natural Science with lab 3/4
SPT 1113 Public Speaking I 3
    or  
SPT 2173 Interpersonal Communications 3
    Total Hours 15/16
Second Semester  
MMT 2513 Entrepreneurship 3
MMT 1323 Advertising 3
MMT 2343 Marketing Web Page Design 3
BAD 2413 Legal Environment of Business 3
Humanities/Fine Arts Elective 3
    Total Hours 15
Total Program Hours Required 60/61  

Printable Curriculum



PROGRAM CONTACT

Jodi McCrimon
Program Director
662.620.5144

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